What could unanswered calls be worth to you?
Use your own numbers. Every input is an assumption you control. The result is an estimate of potential revenue at risk, not a prediction or a guaranteed loss.
The 14% starting point is the CallRail January 2025 home-services benchmark, via Stealth Agents. Your business may differ.
Estimated monthly lost revenue
$840
11.2 missed calls, 2.8 potential booked jobs
This is gross revenue, not profit. Job costs, plan fees and additional call charges are not deducted. Use your own margins when assessing the value to your business.
Talk through my numbersCompare the cost with your own margins.
Starter, $199/mo
1 booked jobs to cover the monthly fee
4.22x gross revenue / plan price
Illustrative revenue less monthly fee: $641. This is not profit.
Growth, $249/mo
1 booked jobs to cover the monthly fee
3.37x gross revenue / plan price
Illustrative revenue less monthly fee: $591. This is not profit.
Pro, $349/mo
2 booked jobs to cover the monthly fee
2.41x gross revenue / plan price
Illustrative revenue less monthly fee: $491. This is not profit.
Starter: $199/month with 150 minutes. Growth: $249/month with 350 minutes. Pro: $349/month with 600 minutes. Extra minutes are $0.30 on every plan after the trial. One-time setup is $199, charged only if you continue after the trial. Month to month, cancel with 30 days notice.
Try it free for 14 days or 100 minutes, whichever comes first. Call counts assume 2.5 to 3 minutes per call. Growth and Pro book on your calendar and include live transfer of emergencies to your cell. Pro includes one standard CRM connection. See plan details.
Methodology
monthly calls x missed-call rate x share who would have booked x average job value = estimated monthly lost revenue. Jobs to cover a plan = monthly plan price divided by job value, rounded up.
The missed-call default uses the linked benchmark. All inputs are editable assumptions, not a forecast. This calculation assumes every modeled booking could be captured, which may not happen. Some callers call back or leave usable voicemails, and answering a call does not ensure a booking. Returns compare potential gross revenue with the recurring monthly plan fee only. Setup, extra minutes, job costs and other expenses are excluded.